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From strategy to execution: the cornerstones of modern online brand protection

We were recently featured in an analysis of modern online brand protection by Jeanette Eriksson, published by World Trademark Review. Jeanette, an industry consultant and Head of Brand Protection at FairWinds, brought together perspectives from across the ecosystem to explore how the domain protection landscape is evolving — from new gTLD launches to AI-driven threats.

From Proof Marks to Trademarked and Back Again

For centuries, manufacturers stamped proof marks onto tools and firearms — unique marks that proved origin, quality, and authenticity. If you saw the mark, you knew what you could count on.

Trademarks evolved from this same principle: legally recognized marks that establish a verifiable connection between an organization and its brand identity. They represent proof of legitimacy, backed by law.

Strengthening the Roots of Digital Trust

We’re pleased to announce our collaboration with TMCH (Trademark Clearinghouse) — a globally recognized authority in trademark validation.
This partnership reinforces Proofmarked’s trust model by ensuring that every logo, brand, or trademark onboarded to the platform is first confirmed as a registered and legitimately held mark.

Continuing Our Commitment to Trust

At Proofmarked, security and trust are inseparable.
That’s why we’re proud to announce that Proofmarked has successfully achieved SOC 2 Type II certification, demonstrating our ongoing commitment to protecting our customers’ data and upholding the highest standards of operational excellence.

Raising the Standard of Trust

At Proofmarked, trust is more than a product feature—it’s our foundation.
That’s why we’re proud to announce that Proofmarked has achieved ISO/IEC 27001 certification, the globally recognized standard for information security management.

The Web’s Trust Problem

The internet is ever-expanding, ever-changing—and the "status quo" in cybersecurity feels like playing whac-a-mole. Each time defenses improve, attackers adapt.

For decades, cybersecurity has operated on the assumption that people are the weakest link.